Google Webmaster Trends Analyst John Mueller has clarified how the search giant handles spelling errors in content.
Mueller tweeted a response to a user who believed that errors in content imply it is of low quality in Google’s eyes.
He explained that this is not the case. While fixing known issues is always recommended, Google does not count the number of typos in content to downgrade it in search results.
Although Google doesn’t tally typos, it’s still worthwhile to put effort into editing content before publishing.
Well-written, error-free content enhances the credibility of the author, which in turn adds credibility to the publication.
If a publication becomes known for frequently publishing content filled with typos, it may not be taken as seriously by its readers, especially when compared to a competing site that publishes clean content.
While typos may not impact a piece of content in Google search, it’s perhaps more important to consider how the content will be perceived by readers.
If you don’t have an editor to help fix errors, it’s always worthwhile to proofread the content yourself. This shows that you value your own work, which may make users more likely to click on it the next time they see your site in search results.
By the way, did you notice how Mueller misspelled "typos" in his own tweet? Oh, the irony.
